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Friday, December 12, 2008

Ariel Lin and Joe Cheng’s emoticons win fans

Ariel Lin and Joe Cheng’s emoticons win fans
Source: UDN
To enter the youth market, more and more idol dramas are using MSN emoticons, including SETTV’s ‘Invincible Shan Bao Mei’ (無敵珊寶妹) and GTV’s ‘Love or Bread’ (我的億萬麵包). For the main actors Ariel Lin (林依晨) and Joe Cheng (鄭元暢), ‘Love or Bread’ is collaborating with MSN to come up with 10 different emoticons for the fans of the show to download. Even heavenly king Jay Chou (周杰倫) is no exception. Recently he collaborated with KK-Box to come up with his own personal emoticons. All these let the world of MSN emoticons be another place for idols to compete over.

According to statistics, any blog which contains idol’s emoticons would have over a million hits per day. In mainland China, even video downloading on the Internet offers adorable idol emoticons, becoming another way of getting ratings. For one downloading website which main target group is youths, because of these emoticons, ‘Love or Bread’ became the number one ratings hit that day.

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