Jay Chou's new album Capricorn gets revealed early online

The name, per-order events and details of Jay Chou's new album was meant to be announced on Tuesday by JVR Music, yesterday night they accidentally discovered it was revealed online first. The high ups at JVR Music were furious, they decided to pull the new album teaser commercials at the last minute, and they expressed they would definitely be seeking who is responsible. This article is translated by http://www.jaychoustudio.com

Every year Jay Chou releases an album, it is considered as high confidentiality by the company, that's why there are often people online who spread fake rumours, including making up the name of Jay Chou's album, the complete track list of the album and the release date. It's no exception this time, there was already rumours circulating the web recently saying Jay Chou's 9th album would be released on the 10th of October.

JVR Music is already used to this, but they couldn't have thought that they only held it a secret for half a day and it was successfully revealed by sales and distribution. Pre-orders were originally going to start on the 24th of September for Jay Chou's new album "Capricorn" and it would come out on the 9th of October, who could have thought yesterday night the name of the album and poster would be revealed online, JVR Music were stunned.

JVR Music originally had a budget of millions for commercials, they planned to start a 3 day promotional for Jay Chou's new album and pre-order events, now they can only hurriedly yell cut on them, a few hundred thousand for commercial production wasted.

On the poster Jay Chou becomes a magician and a joker, the theme of the design is based mainly on cards, he's tried on the "smoky joker makeup" for the first time, taking on the mysterious and fashionable look. Jay Chou also expressed "In the movie it is also the magician against the joker, the theme for this time's poster is also the magician against the joker, very cool!".