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Sunday, August 24, 2008

Zai Zai's Film "Tea Fight" Poor Box Office Due To Lack Of Publicity

Not Enough Publicity, Tea Fight Poor Box Office Of NT640,000

(Actors must promote, otherwise 1) poor box office 2) due to 1, will become known as box ofice poison, thereby in the end hurting oneself).


Tea Fight. which is produced at a cost of NT$40,000,000.00, with Zai Zai (Zhou Yu Ming) acting in it, was released in Taiwan 2 weeks ago. Box office for the whole of Taiwan is only NT$640,000.00. Reasons for the poor box office is many but the main criticism is pointed at Zai Zai's lack of support. Zhang Mei Feng whose the publicist said " He attended the movie premiere, all we can say is that we are very grateful to Zhang Jun Ning, the female lead actress".

Zai Zai's manager said that Zai Zai is not the lead in this movie, its Kagawa and Toda . As such, queries should be directed towards them. It is understood that Zai Zai's movie fees is HK$500,000.00 (about NT2,000,000.00). As such, the Taiwan box office is not even sufficient to pay his movie fees.

Tea Fight has earlier applied to the Information Ministry for money grants but because of box office concerns as its a stipulation by the Ministry that a film must have minimum box office of NT$600,000.00 to qualify for the grants. Tea Fight box office in Taipei is only NT$160,000.00 and it was worrying whether it can reach the NT$600,000.00 mark. According to the film studio, when Tea Fight ended its run on August 17, the box office for whole of Taiwan was NT$640,000.00. Its learnt that the Information Ministry grant of NT$2,000,000.00 plus, even though still a very wide gap from the production costs of NT$4,000,000.00, will still be able to help somewhat.

In January of this year, Zai Zai's and Li Bing Bing movie (Butterfly Fly) was shown in Taiwan, its box office is poorer than Tea Fight. The box office for whole of Taiwan is only NT$300,000.00. Zhang Mei Feng, whose the publicist for Tea Fight and also also a movie veteran said "Actors must promote, otherwise if 1) poor box office 2) due to 1, will become known as box ofice poison, thereby in the end hurting oneself".

Zai Zai's manager said that earlier there was no fixed dates of Tea Fight being shown in Taiwan . By the time the date was fixed, Zai Zai was already busy in the filming of his drama serial and could not take leave but he did attend the movie premiere. As for the poor box office, he believe that the movie subject matter is very new and is not a typical commercial movie, the actors already did their best.

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